01
True Consulting
We advise businesses from beginning to end, navigating through the numerous working capital options that exist today. No cookie-cutter solutions.
Company
About Us
Founded and incorporated in 2014, Choice Business Funding LLC was created to support small and medium-sized businesses to get the funding they need without all the hassles.
Our Story
Not your ordinary financing provider.
Choice Business Funding was founded to give small and medium-sized businesses fast, straightforward access to the capital they need — without the usual bank hassles or headaches.
We go beyond simply connecting you with lenders. We provide real consulting and expert guidance every step of the way.
Through our Choice Business Funding Network (CBFN), we offer:
- Access to a wide network of diverse, vetted funders
- Customized matching to find the best fit for your unique business needs
- Better terms and lower costs by comparing multiple options
- Fast, transparent funding solutions
We proudly work with all types of businesses and industries. Whether you need funding to expand, purchase inventory, remodel your location, boost cash flow, or cover an unexpected expense — our goal is always the same: deliver the right funding solution as quickly as possible.
2014
Founded & Incorporated
10+
Years of Service
500+
Businesses Helped
Our Approach
What makes us different
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CBFN Network
Our Choice Business Funding Network of diverse providers enables us to select the appropriate funder for your unique needs at the best possible cost.
03
Crystal Clear Pricing
No hidden or surprise fees. We believe in being open and transparent with the businesses that work with us. You will understand total cost before moving forward.
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Speed & Flexibility
We work with all types of businesses and situations. Our goal is to deliver the right funding solution as quickly as possible — often within 24-48 hours.
Leadership
Meet the Team
David Fox
Founder & Principal Consultant
BA in Accounting, University of Cincinnati
David Fox, our founder, has over 20 years of experience as a small business owner himself and understands the trials and tribulations of the small and medium-size business owners. He has been in your shoes and can offer you his experience and knowledge of the alternative funding marketplace to get you the best deal possible.
He most recently was a Financial Advisor for The Business Backer, where he secured funding of more than $3 million dollars for his clients.
Prior to The Business Backer, he was President of Tri-State Jobbing, Co, dba Fox's Clothing, where he expanded and became the premier school uniform store in Cincinnati. He was responsible for doubling revenue from 2005 to 2012.
Prior to returning to Cincinnati, he spent several years as a Technical Sale Representative with Digital Equipment where he was responsible for the sale of Ultrix/Unix-based servers and workstations to the automobile industry, including Ford, Chrysler, and GM.
Mr. Fox has a BA with a major in Accounting from the University of Cincinnati.
Nicole Williams
Advisor
MBA, Rice University | BA Economics, Hollins University
Nicole Williams has been actively involved in business development and capital raising in the private sector for the past 20 years. Most recently she served as Vice President of Underwriting at The Business Backer.
During her tenure, she oversaw the underwriting and risk management functions giving small businesses across the United States access to working capital lines of credit. Funding to small businesses grew from $1.5 million per month to over $5 million per month during the same period.
Prior to The Business Backer, she was Director of the Phillips Edison-ARC Shopping Center REIT, a $1.5 billion real estate fund to build a portfolio of grocery-anchored shopping centers.
She also managed new investor relationships for a previous fund at Phillips Edison where she set up over 100 meetings with institutional investors across the United States, which led to the negotiation of a $50 million joint venture with CBRE Global Multi-Manager, a multi-billion dollar investment manager.
Ms. Williams has her BA in Economics from Hollins University, MBA from Rice University, and her certificate in Grant Writing from Emory University.
Ready to work with our team?
Get a free consultation with our experienced funding consultants. No obligation, no hidden fees.